www.bcferries.com
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offers several advertising opportunites to reach the millions of visitors and loyal residents who travel on BC Ferries' routes each year. All programs have been designed to allow you, our advertiser, to target your market. Our programs include the following: |
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through high profile display racks onboard 22
of BC Ferries' ships. Select individual routes, or from specially designed
packages which combine several routes at a substancial coast savings.
Both 12 and 6 month rack brochure distribution programs are available.
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available onboard many of BC Ferries' ships and in major terminal locations. In addition, options available includes adding a take-one coupon dispenser to each poster display as an added incentive/offer.
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available on selected routes. Dispensers are located in the restroom areas onboard each ferry. Advertisements are prominently displayed through a secure opening on the front of each dispenser.
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provides the opportunity to advertise in the official BC Ferries' major route schedules. Four schedules (summer, fall, winter, spring) are published and distributed each year to millions of ferry travelers. Schedules are distributed onboard 22 of the ships, in all BC Ferries' terminal locations, to visitor locations throughout British Columbia and to thousands of mail inquires received from around the world.
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Click on image to view enlarged version |
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*(based on Route 1, the most frequently traveled route)
21 Million Riders in 1999
71% of riders are from Vancover Island or the Lower Mainland
19% are business commuters
32% are visiting friends/family
32% are on vacation/recreation
17% are shopping/other
36% from Vancouver Island
35% from Lower Mainland
9% from other BC and Canada
12% from USA
9%-other
Managerial/Professional-54%
Service/Clerical-16%
$39,999 or less-26%
$40,000 to $59,999-23%
$60,000 to $99,999-33%
$100,000 to more-8%
19 to 34 years-26%
135 to 54 years-41%
55 & older-28%
1 to 2 days-61%
3 to 6 days-22%
7 to more-17%
Full-time work-49%
Retired-17%
1-27%
2 to 3-50%
4 or more-23%
Male-55%
Female-45%
Advertising on the BC Ferries' System allows you to target your best prospect while they are headed your way and have the time to spend with your advertising message.
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