Rack Brochure Distribution - BC Ferries Advertising Programs

BC FERRIES
ADVERTISING PROGRAMS

www.bcferries.com

Reach Millions of Travellers Who Ride the BC Ferries System Each Year!

Certified Folder Display Service Canada, Inc. offers several advertising opportunities to reach the millions of visitors and local residents who travel on BC Ferries routes each year. All programs have been designed to allow you, our advertiser, to target your market.

Brochure / Magazine Onboard Distribution
Newly upgraded high profile display racks located onboard BC Ferries' fleet. Select individual routes or from specially designed packages for substantial cost savings. Year round and seasonal programs available.

Brochure/Magazine Terminal Distribution
New high profile display racks located at key entry/loading points at BC Ferries' passenger terminals. Year round and seasonal programs available.

BC Ferries All Routes Schedule Advertising
Ad placement is available in the most in-demand schedule in Western Canada. Limited space is available - contact us for details!

COST EFFECTIVE MARKETING OPPORTUNITIES TO REACH YOUR TARGET MARKET!

Frequent Sails...Increase Sales!


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FAST FACTS

*(based on Route 1, the most frequently traveled ferry)

General Statistics:
21 Million Riders in 2002
71% of riders are from Vancouver Island or the Lower Mainland

Trip Purpose:
19% are business commuters
32% are visiting friends/family
32% are on vacation/recreation
17% are shopping/other

Residence:
36% from Vancouver Island
35% from Lower Mainland
9% from other BC and Canada
12% from USA
9%-other

Occupation:
Managerial / Professional-54%
Service / Clerical-16%

Household Income:
$39,999 or less-26%
$40,000 to $59,999-23%
$60,000 to $99,999-33%
$100,000 to more-8%

Age:
19 to 34 years-31%
35 to 54 years-41%
55 & older-28%

Trip Duration:
1 to 2 days-61%
3 to 6 days-22%
7 to more-17%

Employment Status:
Full-time work-49%
Retired-17%

Party Size:
1-27%
2 to 3-50%
4 or more-23%

Gender:
Male-55%
Female-45%

Advertising on the BC Ferries' System allows you to target your best prospect while they are headed your way and have the time to spend with your advertising message.